[Final] Assignment #1 – Product Description Summary and Analysis

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GPS Insight (2019) states that Driveri 360° AI Camera is a vehicle dash camera which brings solutions for an organisation to protect against false claims as well as a platform to improve driver management and training. Driveri 360° AI Camera video captures 1080p HD video and full 360° view angles of traffic incidents. It processes them in real-time with its advanced technology of machine learning software to instant capture and review events and in turn reduces the user’s need to view hours of footage. Video footage is stored for an unlimited time in the cloud, or locally for up to 100 hours. An easy to use mobile/web application enables employers with an interface to easily access the videos on the go.

It is also capable of providing an overall view of driver behaviour to pinpoint the responsible party. The telematics device improves safety, provides a wide range of data and analysis to help identify driver behaviour trends and stops reckless driving as it occurs. It is user-friendly, and no smartphone or WiFi is needed onboard a vehicle (to utilize the device). Built-in GPS, Global Navigation Satellite System (GLONASS) as well as 4G LTE connectivity gets everything done in a single device. Partnering with Netradyne, GPS Insight’s Driveri 360° AI Camera is taking safety technology into the next level, bringing the most insightful driver behaviour data to customers.

Amongst the various features of GPS Insight’s Driveri 360° AI Camera, the most innovative aspect is the machine learning software, which instantly captures and reviews driving events in real-time and able to greatly enhance the efficiency as well as safety levels of that company’s fleet.

The machine learning software is powered by Netradyne’s vision-based technology which provides GPS Insight’s Driveri 360° AI Camera with comprehensive insights into driver behaviour such as driver drowsiness, hard acceleration and harsh braking. Many other solutions only provide a limited, event-based view from triggers such as unsafe driving. The VP of Product for GPS Insight said that “The difference in these technologies is analogous to having a fleet manager riding shotgun with their drivers at all times versus doing a ride-along for a couple of minutes per month to determine the overall safety of their fleet” (Demmons, S. 2019).

Video footage captured through in-cab cameras is helping fleets tackle risk in a whole new way. While receiving information of unsafe driving such as speeding, harsh braking and rapid acceleration can be of great value, users can now see what’s happening from the driver’s perspective as well as in the cab of the vehicle. This helps organisations recognise and correct the highest levels of risk and liability within their fleet.

Another capability is to provide organisations with a much higher level of coaching information such as the reviews of driver behaviours collected by the camera which leads to positive feedback for a driver’s performance. The camera captures when a driver demonstrates positive behaviour such as adjusting following distance to give space when another vehicle cuts in front or when the driver moves over a lane when there is a disabled vehicle on the shoulder.

In addition, the company plans to develop a new fleet management application, namely “risk maps” that identify locations with an elevated accident risk in truck routes and help familiarise drivers such as issues with certain delivery locations (Huff, A. 2019).

To conclude, GPS Insight’s 360° AI Camera would be the top pick for any organisation with fleets of vehicles. With unique features such as a 360-degree view and machine learning software to instantly capture and review events from all angles of the vehicle, it is the go-to solution for a more efficient and safer fleet of vehicles and drivers for the organisation.

References
GPS Insight. (2019). Driver 360° AI Fleet Camera. Retrieved from https://www.gpsinsight.com/solutions/360-ai-fleet-camera/
GPS Insight. (2019). GPS Insight Announces New Dash Cams to Enhance Safety. Retrieved from https://www.gpsinsight.com/press-release/gps-insight-announces-new-dash-cams-to-enhance-safety/

Huff, A. (2019). GPS Insight adds Netradyne AI vision to telematics offering. Retrieved from https://www.ccjdigital.com/gps-insight-adds-netradyne-ai-vision-to-telematics-offering/

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