Assignment #1 - Product Description Summary & Analysis

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Draft #3 – Product Summary and Analysis

GPS Insight (2019) states that Driveri 360° AI Camera is a vehicle dash camera which brings solutions for an organisation to protect against false claims as well as a platform to improve driver management and training. Driveri 360° AI Camera video captures 1080p HD video and full 360° view angles of traffic incidents. It processes them in real-time with its advanced technology of machine learning software to instant capture and review events and in turn reduces the user’s need to view hours of footage. It is also capable of providing an overall view of driver behaviour to pinpoint the responsible party. The telematics device improves safety, provides a wide range of data and analysis to help identify driver behaviour trends and stops reckless driving as it occurs. It is user-friendly and no smartphone or WiFi is needed onboard the vehicle. Built-in GPS, Global Navigation Satellite System (GLONASS) as well as 4G LTE connectivity gets everything done in a single device. Video footage is stored for an unlimited time in the cloud, or locally for up to 100 hours. An easy to use mobile/web application enables employers with an interface to easily access the videos on the go. Partnering with Netradyne, GPS Insight’s Driveri 360° AI Camera is bringing safety technology into the next level, bringing the most insightful driver behaviour data to their customers.

Amongst the various features, I believe that the most innovative aspect is the machine learning software which instantly captures and reviews events in real-time which could greatly enhance the efficiency of an organisation as well as safety levels of their fleet.

Netradyne’s vision-based technology provides GPS Insight’s Driveri 360° AI Camera comprehensive insights into driver behaviour, whereas many other solutions only provide a limited, event-based view from triggers such as unsafe driving. “The difference in these technologies is analogous to having a fleet manager riding shotgun with their drivers at all times versus doing a ride-along for a couple of minutes per month to determine the overall safety of their fleet” said Shay Demmons, VP of Product for GPS Insight.

While receiving information of unsafe driving such as speeding, harsh braking and rapid acceleration in reports can be of great value, video footage captured through in-cab cameras is helping fleets tackle risk in a whole new way. Users can now see what’s happening from the driver’s perspective as well as in the cab of the vehicle. This helps organisations recognise and correct the highest levels of risk and liability within their fleet.

Another capability is to provide organisations with a much higher level of coaching information that includes positive feedback for their performance. The camera captures when a driver demonstrates positive behaviour such as adjusting following distance to give space when another vehicle cuts in front or when the driver moves over a lane when there is a disabled vehicle on the shoulder.

In addition, the company plans to develop a new fleet management application such as “risk maps” that identify locations with an elevated accident risk in truck routes and help familiarise drivers with nuances such as issues with certain delivery locations.

To conclude, GPS Insight’s 360° AI Camera would be the top pick for any organisation with fleets of vehicles. With unique features such as a 360-degree view and machine learning software to instantly capture and review events from all angles of the vehicle, it is the go-to solution for a more efficient and safer fleet of vehicles and drivers for the organisation.

References
GPS Insight. (2019). Driver 360° AI Fleet Camera. Retrieved from https://www.gpsinsight.com/solutions/360-ai-fleet-camera/

GPS Insight. (2019). GPS Insight Announces New Dash Cams to Enhance Safety. Retrieved from https://www.gpsinsight.com/press-release/gps-insight-announces-new-dash-cams-to-enhance-safety/

Huff, A. (2019). GPS Insight adds Netradyne AI vision to telematics offering. Retrieved from https://www.ccjdigital.com/gps-insight-adds-netradyne-ai-vision-to-telematics-offering/

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